Naturally Advanced Technologies’ CRAiLAR Flax fibre has earned the USDA’s certified Biobased Product Label.
”This is an important distinction for CRAiLAR Flax fiber and our partner brands who use it,” said Ken Barker, Chief Executive Officer, Naturally Advanced Technologies. Consumers may feel secure in making well founded purchasing decisions considering all biobased amount claims are verified by independent labs and monitored by the USDA. The USDA BioPreffered Program was created in 2002.
The program’s purpose is to increase the purchase and use of biobased products. The ”USDA Certified Biobased Product” label assures the consumer that the USDA and Federal government stand behind the claims of the vendor and that the product or packaging contains biological ingredients. Every product that has the “USDA Certitied Biopreferred” label has been submitted to the USDA for testing prior to approval. CRAiLAR is planning to feature the “Biopreffered Label” on certified products and available for consumers on a case-by-case basis at the discretion of partner brands. Ken Barker, CEO adds to that, ”Alongside the performance attributes we have uncovered across product categories, it further shapes the story that our partners can articulate to consumers, and provides another layer of assurance that the product ingredients are shaped by sunlight, rainfall, and low-touch inputs.”
