EARTH DAY 365

22 April, 2013

On April 22nd, 1970, 20 million people rallied to protest the aftermath of the Industrial Revolution in a call for environmental reform. At that time, corporations paid little attention to the effects their practices had on the environment. Today, 43 years later, this resounding global movement is impossible to ignore. Sustainability has become an everyday word and not something mentioned just once a year. Consumers are seeking out greener products and companies across the globe are making huge strides to ensure their daily operations do not negatively effect the environment.

Here at CRAiLAR we are inspired by consumers who are looking for a friendlier fiber alternative to live their everyday lives in, and proud to be working with companies who are invested in the future of the planet, and understand why using our fiber is a positive choice.

CRAiLAR Flax Fiber requires 99% less water than cotton (only 17 liters) to produce the same amount of finished fiber.

CRAiLAR Flax Fiber requires fewer pesticides and herbicides.

In an 80-20 cotton-CRAiLAR blended t-shirt, dye uptake increased 8-12 percent

The USDA has designated CRAiLAR Flax Fiber 100% BioPreferred®.

The patented enzymatic process used to create CRAiLAR fiber unlocks the potential of flax as a high-performing, eco-friendly natural fiber.

CRAiLAR has partnered with some of the world’s biggest brands Target, Hanes, Levis, Cone Denim, and Georgia Pacific with the goal of making all-natural, sustainably produced clothing and textile goods accessible to all.

When you wear CRAiLAR Flax Fiber you are not just enjoying a high-quality garment. You are demonstrating that a return to nature is the best path to a sustainable future and that environmental stewardship is no longer an option for textile and apparel companies. Earth Day is everyday with CRAiLAR Flax Fiber.